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Kruwear Menswear Launch Party Held at The Silver Umbrella

Kruwear menswear launch party at The Silver Umbrella

Last weekend the team at one of Chicago's upscale consignment boutiques, The Silver Umbrella, opened their doors and hearts for a fun evening of food, wine, and a class on “how to tie men's self-tie bow tie”.  And of course an exciting opportunity for us to launch our exquisite line of menswear – bow ties, necktie, lapel pins, and pocket squares.

We are grateful to our public relations and marketing team for their integrated marketing approach in reaching key fashion bloggers and influencers via search engine optimization (SEO), advertising, direct mail, content marketing and social media.

To avoid tooting our own horn by claiming a successful launched, we will not throw numbers around. We will, however, express our heartfelt appreciation to you for the sudden spike in sales.

Started by Charles Mombo, Kruwear Inc. was crafted from a passion and devotion to provide uniquely designed fashion selections. Made with love in the “Windy City”, the City of Chicago, the company’s name originates from the Kru Tribe of Liberia, West Africa, where the founder spent his childhood years.

With an instant hit and a high demand for his bow ties, the Kru Team had to outsource to local manufactures to meet demands. Charles holds a B.S. in Computer Science, a Master of Science in Management Information Systems (MSMIS) with a concentration in E-Commerce, and a Master in Business Administration (MBA). He is an Adjunct Professor with a focus in Business and Computer Information Systems classes and is also an Information Technology Manager at a government agency.

Thank you to all who made it and shared our very first launch party! The start of many more to come. Please #JoinTheKru for our upcoming pop-up event of “Bow Ties and Brandy”.

JoinTheKru:

Website: Kruwear.com
Facebook: /kruwear
Instagram: /kruwear
Twitter: @kruwear

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Charles Mombo Launches Kruwear Bow Tie Brand

Kruwear Inc. was crafted from a passion and devotion to provide uniquely designed fashion selections. Made with love in the “Windy City”, the City of Chicago, the company’s name originates from the Kru Tribe of Liberia, West Africa, where the founder Charles Mombo spent his childhood years.

Despite taking sewing classes at JoAnn Fabrics, Charles doesn’t consider himself a traditional fashion designer. With an instant hit and a high demand for his bow ties, he had to outsource in order to meet demands. He holds a B.S. in Computer Science, a Master of Science in Management Information Systems (MSMIS) with a concentration in E-Commerce, and a Master in Business Administration (MBA). He is an Adjunct Professor with a focus in Business and Computer Information Systems classes and is also an Information Technology Manager at a government agency.

The question arises as to why anyone would introduce a bow tie brand when the market is already flooded. Charles began observing the trends in bow ties, the popularity and the styles and realized there was simply the same standard drab colors; brown, grey and black.

Since accessorizing has historically been referenced to women’s fashion lines, Charles sought to take menswear to a new level. Charles has commented that:

Kruwear was created out of a desire to create beautiful bow ties by going outside the typical boundaries with an influx of colors, patterns, designs and customizations for everyday menswear. The days of wearing bow ties for a special occasion are over, and style now dictates a transformation to incorporating bow ties into daily wear."

The Kruwear team thoughtfully pays attention to texture as well as color with fabric selections available in silk, denim, chambray, cotton, and leather.

  Kruwear bow ties are hand-sewn, ready to be worn and are adjustable with a metal clasp on the back. Charles believes in supporting local business and hand selects all fabrics from Chicago-area fabric stores.

It is this proactive approach in the fashion industry that has led Kruwear to become an established name. Kruwear invites you to #JoinTheKru and take on the challenge to revamp your look and introduce new designs and colors not just into your wardrobe, but your life.   

Contact:

www.kruwear.com
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